“We've done the impossible, and that makes us mighty.” (Malcolm Reynolds)

We worked with Wendy’s brand agency to create a uniform program to reflect the updated logo, restaurants and menu. We honored the heritage of the brand’s gingham uniform with a modern plaid and tailored styling that evokes contemporary dining cues, references the brand color palette, and translates streetware to a functional workwear system, designing a clean, crisp system that supports ‘fresh’ message of menu and environment.