“We've done the impossible, and that makes us mighty.” (Malcolm Reynolds)

Directed the Launch of a new brand that generated $50 Million in sales in 15 months, boosting chain-wide wine sales by 30%

– Directed design and branding efforts, completing this key product in a compressed timeline through careful coordination of internal staff, vendors, sales reps and store executives of a world-leading retail chain

– Designed labels and packaging; creative direction of all collateral for sales and marketing support.

– Managed product launch, coordinating trade show rollout with client, sales, production and marketing personnel