“We've done the impossible, and that makes us mighty.” (Malcolm Reynolds)

Packaging for impulse housewares.

We worked with ATA Retail services to redesign the packaging / hang cards for their line of impulse products.

This work involved developing a graphic system to encompass several different categories of impulse housewares goods. Card shapes, color and typographic families were developed to delineate the categories and guidelines developed to ensure ease of future product integration.

In order to stand out in the competitive retail environment we developed a clean, clear design that also conveys a strong value statement.

ATA Retail Services supplies over 8,500 customer retail stores in 48 states.