“We've done the impossible, and that makes us mighty.” (Malcolm Reynolds)

Modular System for Lobby Exhibits

AAA Northern California, Nevada and Utah asked us to develop a flexible, modular exhibit system for the lobby of their new headquarters building. AAA wished to present new exhibits three times a year drawing from their rich history, wealth of artifacts, and current initiatives. The exhibit had to live in harmony with the materials and esthetic of the building designed by Gensler.

We developed several concepts and various exhibit components to house everything from graphics to 3 dimensional archives. These images below show a few examples of that work with images from their first exhibit highlighting the “Greenlight” project.